My Stuff
  •   Blog Index
  •   Blog History
  •   Today's Posts
  •   Greg on Politics
  •   Search Term Q&A
  •   QotDs
  •   Popular Articles
  •   Most Active
  •   Recent Comments
  •   Articles With Images
  •   Newbie Competition
  •   Gun Control Questionnaire
  •   Florida Gun Resources
  •   [ contact ]
  • Bloggers I've Met
  •   Gun Nuts Media
  •   MArooned
  •   McThag
  •   Robb "No Pants" Allen
  •   Say Uncle
  •   The Big Guy
  • Friends
  •   Another Manic Monday
  •   Cato Institute
  •   My Tampa Life
  •   Sticks of Fire
  •   Tampa BLAB
  •   Tampa Bay Fish
  •   The Line is Here
  •   WMITC
  • Blogs
  •   2A Musings
  •   Advanced Armament Corp
  •   Airborne Combat Engineer
  •   Alphecca
  •   Anarchangel
  •   Another Gun Blog
  •   Argghhh!!!
  •   Arizona Rifleman
  •   Armed Canadian
  •   Atomic Nerds
  •   Bayou Renaissance Man
  •   Billlls Idle Mind
  •   Black Man With A Gun
  •   Blunt Object
  •   Bore Patch
  •   Cam Edwards
  •   Captain of a Crew of One
  •   Cat O. Nine Tales
  •   Cogito Ergo Geek
  •   Colt CCO
  •   DiveMedic
  •   Firearms and Freedom
  •   From the Barrel of a Gun
  •   GeekWithA.45
  •   Geeks With Guns
  •   Great Blue Whale
  •   Gun Loving John
  •   Gun Pundit
  •   Gun Trust Lawyer
  •   GunBloggers
  •   Gunpowder Treason
  •   Guns, Holsters and Gear
  •   Hell in a Handbasket
  •   Home on the Range
  •   I don't sleep, I dream
  •   John Lott
  •   Jon H. Gutmacher
  •   Justin Buist
  •   Keep and Bear Arms
  •   Keyboard and a .45
  •   LawDog Files
  •   Liberty Girl
  •   Liberty News
  •   Liberty Zone
  •   Mad Rocket Scientist
  •   Michael Bane
  •   Michael's Soapbox
  •   Move Left?
  •   Mr. Completely
  •   NRA Blog
  •   New Jovian Thunderbolt
  •   Ninth Stage
  •   No Looking Backwards
  •   Of Arms & the Law
  •   Pretty Pistolera
  •   Right to Bear Arms
  •   Rustmeister's Alehouse
  •   Sentinel
  •   Shooting the Messenger
  •   Smallest Minority
  •   Snowflakes In Hell
  •   Somewhat Intelligent
  •   Steve's Blog
  •   TFS Magnum
  •   Tell Me Why?
  •   The Bitch Girls
  •   The Breda Fallacy
  •   The Countertop Chronicles
  •   The Firearm Blog
  •   The Gun Blogs
  •   The Liberty Sphere
  •   The Mad Hatter
  •   The Real Gun Guys
  •   The Shootist
  •   The Whited Sepulchre
  •   Trigger Finger
  •   View From NC Idaho
  •   View From The Porch
  •   Volokh Conspiracy
  •   Wasted Electrons
  • 2A/Firearm Info
  •   Florida Firearms Law
  •   Gun Facts
  •   Gun Law News
  •   Gun Laws
  •   GunBlast
  •   GunCite
  •   Handgun Law
  •   NRA News
  •   USA Carry
  •   Wiki Entry

  • Previous Entries
      2015
        Sep
      2012
        May
        Apr
        Mar
        Feb
      2011
        Dec
        Nov
        Oct
        Aug
        Jul
        Jun
        May
        Apr
        Mar
        Feb
        Jan
      2010
        Dec
        Nov
        Oct
        Sep
        Aug
        Jul
        Jun
        May
        Apr
        Mar
        Feb
        Jan
      2009
        Dec
        Nov
        Oct
        Sep
        Aug
        Jul
        Jun
        May
        Apr
        Mar
        Feb
        Jan
      2008
        Dec
        Nov
        Oct
        Sep
        Aug
        Jul
        Jun
        May
        Apr
        Mar
        Feb
        Jan
      2007
        Dec
        Nov
        Oct
        Sep
        Aug
        Jul
        Jun
        May
        Apr
        Mar
        Feb
        Jan
      2006
        Dec
        Nov
        Oct
        Sep
        Aug
        Jul
        Jun
        May
        Apr
        Mar
      2005
        Dec
        Nov
        Oct
        Sep
        Aug
        Jul
        Jun
        May
        Apr
        Feb
        Jan
      2004
        Dec
        Nov
        Oct
        Sep
        Aug
        Jul
        Jun
        May
        Apr
        Mar
        Feb
        Jan
      2003
        Dec
        Nov
        Oct
        Sep
         

    Greg and Beth

    the political and personal musings of two
    mountaineers living in west-central Florida
     
    Para Has Balls Comment
    Gregory Morris, 8/26/08 12:59:54 pm
    My original title was: Why I Think It Is Cool That Para Is Embracing The New Media Even Though I Didn’t Get To Go To Blackwater To Train With Todd Jarrett And Shoot Some Cool Guns At An Awesome Training Facility Like All The Popular Kids. But it was too long...

    There is clearly a need to make your company stand out in a field of glitzy advertising. Innovation isn't enough to sell a product, and traditional PR thinking does not include embracing the "New Media". Early adopters of a new medium are the real risk-takers, especially when it can mean the success or failure of a business. However the risk can pay off huge if it succeeds. Many companies are starting to "dip their toes in the water", but Para is the first to do it big. The question now: was Para's money well spent?

    In sponsoring this event, they are receiving positive press, and some un-paid endorsements. Sure, they paid for the some gun bloggers to attend this training, but if the 'typical' gun blogger is anything it is honest. When Joe Huffman found a potential bug in the hardware, he didn’t ignore it. He was and is critical of Para. It is that honesty that lends credibility to all of the claims made over the last week.

    In fact, perhaps the biggest difference between the Old and New Media is that the New Media is the level of honesty. I don’t necessarily mean each individual blogger is more honest than, say, a paid shill or even a 'real' journalist. Individual bloggers or even entire communities may be (and likely are) extremely biased. Yet collectively the blogosphere is much more honest than the old media. It has to be, because it cannot escape immediate peer review. Consider that most people who frequent blogs do not only read one blog. If there is another side to a story, most readers will eventually see it. This in turn leads to trust, not of an individual, but of the information that can be synthesized from input coming from numerous sources.

    Some people might consider Para's gun blogger event to be an attempt at viral advertising, or something similar. Viral advertising is meant to create hype, regardless of whether or not there is a good product. I think this is really something altogether new and untested. The point of this event wasn’t to get every anonymous tacticool internet forum fan boy to jump on the Para bandwagon. Rather, it was a relatively inexpensive way to get a dozen generally respected "freelance gun journalists" to review a product, without the canned praise and accolades.

    Bloggers will always review products. They always comment on positive or negative experiences with companies and products. Those are the joys of blogging. But what are the chances of getting 10+1 bloggers excitedly covering the same product line in depth for a week or more? The marketing power of the New Media may be hard to quantify, but Para clearly has their name and their product line in front of many thousands of gun blog readers. That in and of itself makes little difference because they can just as easily buy that many "eyes" on their products. I read my American Rifleman, and still I ooh-and-ahh over the gratuitous gun porn, but I have never chosen to rent, try, or purchase a product simply because of one pretty ad in a magazine. In fact, when I read a review of the latest and greatest advanced special ops toy with unheard-of reliability that has been time tested for at least the last month or two… I yawn. It's the same old forgettable hype.

    On the other hand, if a dozen individuals, whose opinion I respect, tell me the Para LDA is worth trying, you can be pretty sure I will. Perhaps this is why it is difficult to find good metrics for determining the success of the New Media. The metrics hang in limbo somewhere between traditional advertising and word-of-mouth, except the efficiency of targeting only the intended demographic is nearly 100%.

    Still, the actual effectiveness is difficult, if not impossible, to measure. If Para notices an increase in demand for their LDA products over the next few months, can they directly link it to what Robb had to say? How can they even measure the number of "eyes" they "bought"? Increased traffic at the Para website? Even if all of the gun bloggers gave their blog visitor statistics to Para, what would that mean compared to known print media subscriber numbers?

    Brick-and-mortar companies still advertise in the traditional media. Right now, I think they have to in order to survive. But that medium, in and of itself, doesn't allow you to gain a real advantage over your competitors. Para is took a significant risk, and I believe they will see an increase in business because of it.

    On a personal note…
    Since my wife recently got her Glock, it is now "my turn" to get a gun, and I'm in the market for a new carry piece. This event certainly got me interested in their LDA product line, when I normally would have written it off as "just another adulteration of St. Browning's masterpiece". Now I'm considering the LDA as one of my options, after I try out Robb's of course. I’ve always been a fan of the 1911 platform mostly because I like how a standard single-stack feels in my hand. Since there are so many options out there, it isn't likely I would have even considered Para at all, had I not been following (via blogs alone) the Para-sponsored event.

    Check out these blogs for more info and reports:
  • A Keyboard and a .45
  • Of Arms & the Law
  • GunTruth
  • View From The Porch
  • The View from North Central Idaho
  • Call me Ahab
  • The Smallest Minority
  • SayUncle
  • The Maddened Fowl
  • Sharp as a Marble

  • [Comments are closed after a month.]

    Re: Para Has Balls
    Countertop, 8/27/08 11:12:20 am
    I've got to say that Tam's review of the 9mm LTC is perhaps the most impressive, critically positive review of a gun I have ever read. Yep, this ought to be a Harvard Business Review study alright. Time will tell how sales of these guns go. I'm just wondering where/how they will track the relationship of sales figures to blog reviews, but at this point in time, my next handgun purchase is slated to be a 9mm LTC (though I don't know when that will be . . . )
    Re: Para Has Balls
    Gregory Morris, 8/27/08 1:02:26 pm
    Update: Why do I have the feeling that if I pick up a Para Carry 9, my wife will steal it claiming her Glock is too big for daily carry?
    < "Peter Makes a Good Point"
    "McCain's houses" >


    Older entries
    Blog RSS - Blog Comments RSS

    © 2008 Gregory Morris
    Notice: There are some areas of this website where everyone is permitted to post information. (In this case, information is defined as anything you can paste/type into an html form.) Do not post anything that cannot be legally put in the public domain. I have the absolute power to remove/modify/edit anything that is posted on this site. All original content on this website is owned solely by me, and cannot be redistributed without prior written consent. All information on this website is provided with absolutely no warranty. [Privacy Policy]
    Click Here for information about a
    FREE introduction to firearms
    safety and shooting.

    Answers to the
    Gun Control Questionnaire:
    Since this questionnaire began:
  • 'A' was selected 10916 times.
  • 'B' was selected 15302 times.
  • 'C' was selected 2741 times.
  • 'D' was selected 101235 times.


  • Search:



    Join The NRA!


    Second Amendment Foundation


    Ammo deals at Sportsman's Guide


    blab135x75.gif



    [287460]